STX Partners, LLC.
Staretegy, Technology & Exploration
Service Overview
Japan Market Go / No-Go Validation
Japan Market Go / No-Go Validation is a "decision-making service",
distinct from traditional market research, consulting, or sales representation. It is designed for overseas B2B manufacturing companies in the industrial sector that are evaluating entry into the Japanese market.
Within 120 days, we validate whether your product can realistically succeed in the Japanese market.
Through real-market testing with potential customers and partners, we replace assumptions with evidence.
The outcome is a clear Go / No-Go decision, backed by data and concrete market feedback.
This service helps executives avoid costly market entry mistakes before committing major resources.
Phase 1
Market Hypothesis Setup
(4 weeks)
In Phase 1, we build a clear hypothesis for your potential position in the Japanese market. We analyze your product, use cases, target customers, and competitive alternatives in Japan.
Early assumptions are challenged and refined to avoid false positives. This phase defines what success would look like — and what would invalidate it.
The output is a focused market entry hypothesis ready for real-world testing
Deliverables:
Target Market Entry Hypothesis Sheet
(1 ~ 2 pages)
Phase 2
Market Validation
(6 ~ 8 weeks)
Phase 2 tests the hypothesis directly in the Japanese market. We approach approximately 20 potential customers and distributors on your behalf.
Their reactions, questions, objections, and level of interest are systematically captured. This phase reveals real demand, adoption barriers, and competitive dynamics. The result is objective evidence of market traction — or the lack of it.
Deliverables:
Market Response Summary
Early Success / Failure Signals
Phase 3
Go / No-Go Decision & Strategy
(4 weeks)
In Phase 3, all findings are consolidated into a clear executive-level decision. We determine whether to proceed, pivot, or stop the Japan market entry. If the decision is “Go,” we define the initial winning strategy and priority actions. If “No-Go,” we clarify why and where the assumptions failed. Executives receive a concise decision deck to move forward with confidence.
Deliverables:
Go / No-Go Decision Deck
(Executive-Level Presentation)